Small Business Marketing - Using Twitter

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Published: 22nd December 2010
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Twitter has been around for a number of years now, but only recently have small business owners started to realise the power of tweeting and what twitter can actually do for their business. Nearly 20 million people are tweeting on Twitter, and this article shows you how to join them and why you should.

Twitter has several uses and probably one of the most powerful is that it can link several social media accounts together. Twitter acts as the link between your facebook fan page and your facebook profile. It can also act as the link between facebook and LinkedIn. This proves extremely powerful to write one post on a fan page and get it seen across four different sites and four different lots of users.

All you need to use Twitter is an internet connection or a mobile phone. First you sign up for a twitter account at twitter dot com and then the next step is to get people to follow you. The more people that follow you, the more people see your post and your information. A simple but proven technique to get people to follow you is start following them. Most people will return the follow and start following you also. This can take some time, however if you did 20 a day for a year you would have over 7,000 followers. The celebrities on Twitter get it right, and gather huge followings by requesting that people follow them.

Twitter allows you to upload your pictures, write messages, add links to other sites, plus provide information about you and your business in the profile section. You can also choose from 100s of free twitter icons or twitter backgrounds, or enhance and promote your brand identity with a professional custom twitter design. I myself have only been on twitter for a year and can see the potential is huge. The possibilities are endless. Twitter certainly does have a different use than your facebook or linkedin. The posts are shorter and you're trying to take people from the twitter page onto another page through the use of a link. However the concept is still the same. You must add value to your follower's world or else they have no reason to follow you.

Avoid the biggest mistakes that Twitter marketers are making online! And that is one of pure self promotion and selling. It doesn't take long on twitter to get un followed if people get sick of your tweets and you are adding no value to their world. The places you take people with your links need to be valuable enough for them to want to click on it. Also what you write leading up to the link needs to provide enough benefit to the reader to make them want to click on the link in the first place. It can be a fine art to get this correct, but practice does make perfect. Twitter allows you to blast your product link to all of your followers and drive huge traffic to your site. Certainly this can increase sales and the more followers you have the more likely it is that you will have the right people who are wanting to buy what you have to sell.

Here is the outline for using twitter successfully.
1. Get followers everyday around your niche market. No point getting followers who aren't interested in what you do
2. Add value to their lives be providing great information
3. Provide your followers with links to your other sites to see articles, blogs, videos
4. Provide your followers an opportunity to buy your product or service This process just keeps getting repeated day after day.

Good luck in using twitter in your business.


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Michael Griffiths is the CEO and Founder of Secrets Of A Super Small Business. Helping business owners generate more leads, get more clients and increase profits. To get your 7 free marketing resources valued at $197 visit us at http://www.mysmallbusinessmarketingguru.com.au

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